SET India
Sony Entertainment Television is one of the leading Hindi General Entertainment channels in India. Since its launch in October 1995, SET has created a unique space, in television programming, with movie premieres, fiction & non–fiction shows. The Kapil Sharma Show, Shark Tank India, Kaun Banega Crorepati, Indian Idol, Bade Achhe Lagte Hain, Adaalat, CID, Crime Patrol and Super Dancer are some of the popular shows by Sony. Drama, suspense, romance & reality, you name and we have it all for you.
💰 Revenue Reality
View Revenue (Last 30 Days)
*Based on default RPM & recent view trends
🩺 Performance Audit
Subscriber Activity
6.3% of subscribers are active viewers this month.
Content Mix
Revenue is driven by Long-form content.
🎛️ Revenue Simulator
*Simulation assumes RPM stays constant based on initial category & country.
Channel Deep Dive
Based on the data, here is a comprehensive analysis of SET India.
Engagement Analysis
Engagement meets the industry standard (1.22%). Viewers are consistently interacting with the videos.
Upload Consistency
The channel maintains a very consistent upload schedule (avg. 0 days), which is excellent for algorithm growth.
Content Strategy
This channel focuses on long-form content, which typically yields higher RPM and more stable ad revenue.
🎯 Strategic Recommendation
Overall, SET India shows High potential for Long-form.
Optimization Guide
⏳ Optimal Video Duration
Videos with duration **Short (<5m)** perform **3.6x** better than average.
📅 Best Upload Day
Videos uploaded on **Wednesday** receive **2.2x** more views.
Recent Views Trend
Total Views
12M
Avg per Video
119K
Channel Details
Channel Created
9/20/2006
Channel Age
20 years
Country
IN
Category
default
Total Avg Views/Video
1,091,782
Avg Views by Type
🚀 Pro Tip
Channels in the default category often increase revenue by covering trending topics in Long-form videos.
Estimated Sponsorship Value
$633 ~ $1,585
per sponsored video
Estimated brand-deal rate based on average views, content category, and audience region.
Brand deals often pay several times more than ad revenue. Actual rates vary by niche, audience quality, and negotiation.
Engagement Metrics
Avg Likes/Video
1.4K
Avg Comments/Video
16
Engagement Rate
1.22%
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